You Blue it! Jay-Z and Beyonce lose “Blue Ivy” trademark court case
SINGER Beyoncé and husband Jay-Z have lost a battle to trademark the name of their daughter Blue Ivy.
The celebrity couple filed legal patent papers to protect her moniker soon after her birth in January.
They planned to launch a range of baby clothing using her name.
But they were blocked after a challenge by Boston wedding planners Blue Ivy, formed in 2009.
Owner Veronica Alexandra, 32, said she would welcome an offer for the Blue Ivy naming rights.
Posted on October 23, 2012, in Entertainment and tagged Beyoncé Knowles, BlueIvy, Event planning, jay-z, Trademark, United States Patent and Trademark Office, Veronica Alexandra. Bookmark the permalink. 2 Comments.